Facebook brings information plan-saving Messenger Lite to U.S. Androids

Facebook’s data-conserving chronicle of Messenger is no longer just for building nations with delayed networks. Now the Messenger Lite Android app is expanding to the U.S., Canada, the U.K. and Ireland after formerly being permitted in some-more than 100 mostly building countries. Messenger Lite packs many of the vicious facilities of the app, but skips things like Messenger Day and selfie lenses that can empty data. There’s still no devise for an iOS version, though.

Previously, Messenger Lite was essentially for users in areas with diseased bandwidth so the app would run faster. But now its enlargement into Facebook’s top grown universe markets creates it a apparatus for penny-pinching users like teenagers who wish to equivocate blazing divided their pricey megabytes but still stay in touch.

“We’re vehement to bring Messenger Lite to Android users in 4 new markets, including Canada, Ireland, the U.K. and the U.S.,” a Facebook orator told TechCrunch. “Messenger Lite is a slimmed-down chronicle of Messenger that offers the core facilities of the app, while giving everybody the event to stay connected to their friends and family, regardless of device or peculiarity of internet connectivity.”

Facebook first launched Messenger Lite in Oct 2016 in 5 countries before its nearby global enlargement in April. Now Sensor Tower estimates Messenger Lite has been download 47 million times given launch, led by India and Brazil.

The new rollout could help Facebook attract some-more teens to Messenger, both normal and Lite. That’s since if downloading Lite creates them respond to some-more messages some-more quickly, it thereby encourages friends to hang with Messenger instead of delinquent back to SMS or iMessage, or deviate to Snapchat.

Messenger Lite

The building universe has proven a plea for Snapchat. Its video-heavy app doesn’t perform good in low-bandwidth conditions. And where there are friends who can’t use an app, people finish up switching to one they can access. For Messenger to keep expanding over its existent 1.3 billion users, it needs to do all it can to be maximally accessible.

Though it may be harder to monetize Messenger Lite users, it’s worth it for Facebook as discuss is the core of the mobile use case. If it can keep people on Messenger, it’s some-more likely to keep them in the rest of its family of apps.

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Posted by on Oct 8 2017. Filed under Social. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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